Believe in Music Week, il nuovo progetto NAMM
Believe in Music Week, il nuovo progetto NAMM per unire e supportare l’industria
Alla luce degli enormi squilibri creatisi causa della pandemia COVID-19 ma con l’attenzione nei confronti della salute, come priorità assoluta, NAMM sta reinventando metodi e possibilità per collegare e mettere a disposizione tutti gli aspetti del settore musicale a vantaggio di quelli più profondamente colpiti dal COVID-19. La risposta è stata “Believe in Music”, l’incontro globale per unificare e sostenere le persone che portano la musica nel mondo.
Believe in Music, che si terrà nella settimana a partire dal 18 gennaio 2021, presenterà un mix di programmazione completa e formazione professionale su BelieveinMusic.tv, nonché un mercato interattivo per mettere in contatto acquirenti e venditori. Tutte idee progettate per sostenere l’innovazione e l’ispirazione, offrendo supporto a coloro che sono in crisi. Sebbene non sia il canonico NAMM Show, l’iniziativa soddisferà le esigenze di business immediate di tutte le aziende associate al NAMM attraverso programmi di formazione, guidati da leader nei settori di competenza, focalizzata sul business-to-business per riaffermare e accrescere le interazioni aziendali, lanciare nuovi prodotti, condividere iniziative di marchio e coinvolgere i clienti in tempo reale.
Joe Lamond, Presidente e CEO del NAMM, afferma: “Dato che non è sicuro incontrarci di persona a gennaio, la settimana di Believe in Music utilizzerà una nuova tecnologia intuitiva per interagire l’uno con l’altro per sfruttare l’incredibile energia che si sprigiona quando ci riuniamo. Con un solido mercato necessario per lanciare nuovi prodotti e condividere la storia del brand, Believe in Music offrirà anche networking e matchmaking per i nostri acquirenti e venditori, formazione per tutti i segmenti del settore, musica dal vivo e concerti. E proprio come in tutti gli eventi NAMM, queste attività aumenteranno la consapevolezza e il supporto finanziario per servire la famiglia NAMM attraverso il nostro modello Circle of Benefits. La settimana di Believe in Music sarà un passaggio fondamentale per il nostro settore che ci aiuterà a prepararci per il nuovo anno e le nuove opportunità “.
Believe in Music Week
L’evento accoglierà membri del NAMM nazionali e internazionali provenienti dalle industrie di strumenti musicali, audio professionale, musica dal vivo, artisti, media e politici, insieme ai partecipanti di GenNext (studenti di musica universitaria e docenti), Music Education Days (giornate dedicate all’educazione musicale) e Nonprofit Institute (beneficiari della Fondazione NAMM e affiliati senza scopo di lucro). Musicisti emergenti e affermati sono invitati ad interagire con i marchi partecipanti per mostrare i loro talenti e le loro esibizioni per l’intera settimana, aprendo un potenziale mai immaginato prima di oggi in grado di riunire tutti gli attori del settore musicale senza limiti dettati dal luogo.
Gli eventi annuali, molto amati dal settore, ora si svolgeranno anche durante la settimana di Believe in Music. La 36a edizione dei TEC Awards premierà le persone, le aziende e le innovazioni tecnologiche, spettacoli dal vivo, film, televisione, videogiochi e multimedia. Nel 2020, Joni Mitchell ha ricevuto il Les Paul Innovation Award, un riconoscimento che riconosce gli artisti il cui lavoro ha semplificato l’applicazione creativa della tecnologia audio. Il premio Hall of Fame, che riconosce i pionieri dell’audio, nonché i produttori e i tecnici audio più affermati dell’industria musicale, è stato consegnato alla potenza creativa dietro Pensado’s Place, Dave Pensado e Herb Trawick. Il bando di concorso TEC Awards è ora aperto fino al 31 agosto: www.TECAwards.org
Durante la settimana verranno inoltre celebrati i Top 100 Dealer Awards. Giunto alla sua decima edizione, il Top 100 Dealer Awards onora i rivenditori di musica che hanno dimostrato un impegno per le migliori pratiche, la creatività e l’innovazione nella vendita al dettaglio. Il processo di invio è ora aperto per i membri al dettaglio NAMM e si chiuderà il 2 ottobre 2020. Ulteriori informazioni su www.NAMM.org/Top100
Insieme agli spettacoli di premiazione, i sostenitori della musica si riuniranno per The Grand Rally for Music Education. L’evento annuale convoca i sostenitori dell’educazione musicale per celebrare i benefici e i piaceri del fare musica. Nel 2020, il Grand Rally ha accolto il 10 volte vincitore del Grammy Bobby McFerrin e Gimme5 per un’esibizione speciale, insieme a un’esibizione pre-spettacolo di The Langley Ukulele Ensemble, The Legacy Ukulele Ensemble e vincitori del concorso “A Cappella at NAMM”.
Per chi fosse interessato a partecipare o per saperne di più, visitare https://believeinmusic.tv/
NAMM Announces Believe in Music Week, The Global Gathering to Unite and Support the Industry
In light of the COVID-19 pandemic, and with the health and safety of NAMM members as the first priority, NAMM is reimagining how to connect all facets of the industry while benefiting those most deeply impacted by COVID-19 with the launch of Believe in Music: The global gathering to unify and support the people who bring music to the world.
Believe in Music, to be held over the week of January 18, 2021, will feature a mix of comprehensive programming and professional education at BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time.
Joe Lamond, NAMM President and CEO, says, “While it remains unsafe for us to gather in person in January, Believe in Music week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together. With a robust marketplace to launch new products and share your brand story, Believe in Music will also feature networking and matchmaking for our buyers and our sellers, education for all segments of the industry, and live music and concerts. And just like at all NAMM events, these activities will raise awareness and financial support to serve our NAMM family across our Circle of Benefits model. Believe in Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”
Tom Sumner, president of Yamaha Corporation of America, shares, “I believe there has never been a more important moment for our industry to gather, to conduct business, to inspire each other, to inspire music makers and to support those in our music family in need. That’s why Yamaha is excited to start working on our part of the new event from NAMM, Believe in Music. As an industry, we’ve always trusted NAMM to create gatherings that are safe, provide a conducive business environment and produce those surprise moments that we talk about years after the event. While I wish I could see you in person, I look forward to seeing you at Believe in Music.”
“We at Sweetwater as well as our customers look forward to The NAMM Show, yet with COVID, there’s been a lot of changes and we’ve all had to adapt in many ways… With each change like this there comes an opportunity and we’re very excited that NAMM will bring us Believe in Music,” states Mitch Gallagher, editorial director for Sweetwater. “While we can’t replace The NAMM Show, we look forward to all that this new platform has to offer including the ability to connect with our vendors, the opportunity for more of our staff to experience new products as they’re announced, the educational and training opportunities that Believe in Music will provide and so much more. By coming together for NAMM’s Believe in Music, we can all help support our industry and the world’s music makers. We’re looking forward to a great event.”
“NAMM is and always has been about helping people make connections, advocacy for music and musicians, and bringing people together from around the globe,” says Shure’s Abby Kaplan, vice president of global retail sales. “Shure stands by NAMM in pursuit to continue that effort. Perhaps, this year, those connections will be even more important as we in the pro audio and live sound segment work at getting back to having live events and concerts. Certainly, we’ll miss seeing all of our retailers, distributors and friends in person, but we’re excited about ways we can deploy an equally compelling experience this year and into the future … This creates a new opportunity for all of us to work together, rebuild and come back better than ever.”
The weeklong celebration will welcome domestic and international NAMM members from the music instrument, pro audio, live sound and live event industries, artists, media and policymakers, along with participants from GenNext (college music students and faculty), Music Education Days (school music administrators) and Nonprofit Institute (NAMM Foundation grantees and nonprofit affiliates). Emerging and established musicians and fans are invited to connect with brands and in special music-making projects and opportunities to showcase their talents and performances throughout the week, opening the potential to gather music makers in a capacity not restricted by location.
The industry’s much-loved annual events will now take place during Believe in Music week, as well. The 36th TEC Awards will recognize the individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and multimedia. In 2020, Joni Mitchell was presented with the Les Paul Innovation Award, an honor that recognizes musical artists whose work has exemplified the creative application of audio technology. The Hall of Fame Award, recognizing audio pioneers, as well as the music industry’s most accomplished producers and audio technicians, was presented to the creative powerhouse behind Pensado’s Place, Dave Pensado and Herb Trawick. The TEC Awards call for entries is now open through August 31: www.TECAwards.org
The Top 100 Dealer Awards will also be celebrated during the week. Now in its 10th year, the annual awards honor music retailers who have demonstrated a commitment to best practices, creativity and innovation in retail. The submissions process is now open for NAMM retail members and will close on October 2, 2020. Learn more and submit now at www.NAMM.org/Top100
Along with the award shows, music advocates will come together for The Grand Rally for Music Education. The annual event convenes music education advocates for a celebration of the benefits and pleasures of making music. In 2020, the Grand Rally welcomed 10-time Grammy winner Bobby McFerrin and Gimme5 for a special performance, along with a preshow performance by The Langley Ukulele Ensemble, The Legacy Ukulele Ensemble and winners of the “A Cappella at NAMM” contest.
Additional details of these events, receptions and other activities will be provided in the weeks to come.
In his final thoughts, Lamond shares, “If there’s any one common vision, it’s that as a global community, we believe in music. We believe in the future of music and in the future of our industry, and in this moment, we will unite and support music makers around the world.”
For those interested in participating or to learn more, please visit https://believeinmusic.tv/ to sign-up for future updates.
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation‘s efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.
