ZILDJIAN CELEBRATES THE 25TH ANNIVERSARY OF “A CUSTOM” CYMBAL SERIES
The Avedis Zildjian Company announces that it will celebrate its 25th Anniversary of its “A Custom” cymbals, beginning in September of 2017.
ZILDJIAN CELEBRATES THE 25TH ANNIVERSARY OF “A CUSTOM” CYMBAL SERIES
The Avedis Zildjian Company announces that it will celebrate its 25th Anniversary of its “A Custom” cymbals, beginning in September of 2017.
In 1992, the A Custom Series broke new ground in cymbal manufacturing techniques and is now considered one of the most iconic and popular cymbals in the world. A Custom is universally recognized for its bright, cutting sound, brilliant finish and is played by many top International artists across all genres of music.
In honor of its anniversary, Zildjian will launch a limited edition 23” A Custom 25th Anniversary Ride cymbal. Only 1,000 are in existence worldwide and each cymbal is numbered 1 to 1,000 and is personally signed by Craigie Zildjian. This limited edition Ride will come in a special cymbal box that includes a certificate of authenticity. “A Custom cymbals are one of our most popular cymbal lines around the globe and we wanted to create something special that gives drummers the opportunity to own a piece of Zildjian history,” says Victor Filonovich, Category Manage for Cymbals at Zildjian.” The Limited Edition 25th Anniversary Ride is available at select dealers.
Additionally, there is a global sweepstakes, open to all members of Zildjian’s email Z-Club where consumers can win the opportunity to virtually design their own A Custom cymbal with Zildjian’s R&D Team via video conferencing. For complete details, please visit www.zildjian.com/celebrateac25.
The Limited Edition Ride and Contest will be supported by a fully integrated marketing campaign with a message of “Celebrating 25 years of cymbal brilliance.” The campaign will highlight many popular A Custom models along with twenty five different Zildjian artists who have played A Custom over the last 25 years. The campaign will run across print, digital, retail and social media channels.
